By Laura, 29/04/2021

Q&A with Director, Adrian Linggi



What gave you the idea to start Subnetic, how did you get started?

I launched Subnetic because of my frustration at the lack of end to end IT support that was available in the local market. I wanted to work with businesses to help move them forward and grow. I knew that with Subnetic I could offer the services, structure, support, guidance and honesty that SME’s needs to take it to the next stage of growth.  This drive to make a difference brought my strengths, experience and skills together to help other businesses streamline their services, and access the right IT support.

What, would you say, are your biggest accomplishments in the last 12 months?

It’s no exaggeration to say that this has been one of the toughest years in our history.   Negotiating a global pandemic is one thing, but like many other business across the UK, we have had to change the way we work and operate.    We worked hard to make sure all of our clients could navigate the unfolding crisis in the UK, quickly establishing remote working platforms, through Cloud technology and VoIP; giving employees across the UK the tools they need to enable a robust response to the Covid-19 pandemic.

What, would you say, are you most proud at Subnetic?

Once again, I have to refer to the lockdown and the role of the wider team at Subnetic.  We quickly became key workers as we worked day and night to carry out critical tasks to help our clients manage the crisis.  The team set an extraordinary example of commitment and professionalism.   They have ensured we will emerge from this crisis stronger, in better shape and ready to work with new clients as we enter a new world of hybrid working

What do you enjoy most in your role as Managing Director at Subnetic?

Being the Managing Director of Subnetic means I get to be involved in almost every aspect of the business. I still enjoy being at the furnace and managing the development of new products and services. I also like to be involved in the marketing of the business especially at the moment as we start a new campaign to launch the business nationally.  I regularly consult with our marketing team and work with them to define the business strategy. I have a clear idea of the direction I would like this business to go and I am guiding all the different strands towards that direction.

What has been your best moment to date with Subnetic?

I don’t remember the exact moment; however I do recall one day sitting back, looking around the team and feeling particularly proud that we had grown something special from scratch and built a great business.  It made me realise that working as a team, people are capable of wonderful things.I’m fortunate that many years later, my team is still working with me, gaining confidence, leadership skills and constantly driving stronger business performance. I might not be winning gold medals at the Olympics, or scoring the winning goal at the FA Cup final, but having steered the company through a pandemic, and coming out of it in a stronger position, well……that will do me, thank you.

What exciting future projects can you talk about?

Subnetic is my exciting project!!!!

What advice you wish you had received when you were younger?

It’s not always as easy as it looks!  As much as I enjoy the journey of entrepreneurship, there have been many times where my skills have been tested.   To the team you are everything, you wear lots of different hats, and that’s a great thing, but it can be exhausting – and is often a lonely job.  You need to own the decisions you are making and be responsible for the consequences.  It’s empowering and frightening at the same time.  But honestly, I wouldn’t change it.

What example do you look to set for your own team?

Sometimes it is easy to get bogged down in the complexities of running a business, but appreciating the contribution that the team at Subnetic makes, has definitely helped strengthen relationships, I always try to be available to communicate and listen.  I try to be fair and honest and interact with staff in a meaningful way.  I think this creates organisation cohesiveness, along with respect and trust.